Ethical Marketing Defined
Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing results in a more socially responsible and culturally sensitive business community. The future success and perhaps even the long term survival of human society may very well depend on whether or not we, as members of that community, embrace these concepts or reject them. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model.
Charles Knell – September 16, 2009 – © 2009 Right Results Consulting LLC
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Learn more about Ethical Marketing on Wikipedia. The Wikipedia history for “Ethical Marketing” will confirm that I contributed the above definition on September 17, 2009. Charles KnNell, real name: Charles Knell.