Ethical Marketing for Direct Marketers using the Internet
Want to help change a law? The US government is asking for comments to Children’s Online Privacy Protection Rule (COPPA) so that it can make revisions. COPPA requires operators of all online services or websites for children under 13 (or those who have knowledge that they are collecting personal info from children under 13) to [...]
There’s a new link today in this blog’s “Resource List”. It’s called “Ethical Guide to Email Marketing”. That’s only the name I give it, not its official name. However, after looking it over I realized that it’s more about the ethics of direct marketing using email than anything else. The real benefit to you is [...]
Last week I found a great opportunity to sell leads and also got an order for leads. Oddly, this is connected to outsourcing of software development. I have 32 years of experience in all phases and aspects of software development, and about 20 years experience on a single product. Also last week, I watched an interesting [...]
This morning it hit me like a ton of bricks. I’ve been wondering for months about what the best practice is for using LinkedIn. What is LinkedIn? It’s only one of the oldest social marketing websites. LinkedIn was popular in the business world before Twitter went online and before Facebook became mainstream. In case you [...]
Ryan, I really think that you could be 100 times what you are now. All you need to do is embrace the concept of “ethical marketing“. OMG, Your Rank Mogul training is miles ahead, more accurate, more helpful, and a greater value than any other material I have seen in the last 2 years. But, [...]
© 2010 Right Results Consulting LLC Hi Jacob, I have not watched your video, but I believe I know what is in it. And, I also believe that you are correct about it, on a basic level. I’ve been thinking about how to do this for weeks now. It’s a great idea and I’d love [...]
Hundreds of websites were evaluated by “Ethical Marketing” during the year 2010. Wikipedia® has consistantly demonstrated the most ethical policies and services of any website of the English speaking world. A sovereign democratic world government, apart from the existing confederacy, having responsibility for taxation and the associated granting of “public charity status”, would surely determine that Wikipedia qualifies as [...]
To: Google Webspam Team From: Charles_KnNell of Webmaster Central [The spam website at http://www.....] uses my photo in another person’s listing (Jenny E[.....]‘s Profile). I’m Charles Knell (real name) – Charles KnNell (brand name) – http://rrco.biz — Thanks for all of the amazing work and favors you have done for me in the past. The [...]
The Council of Better Business Bureaus, Inc. has responded to the ABC News 20/20 report, which was critical of alleged unethical marketing practices in place at one local Better Business Bureau. Immediately, [the] BBB will make available on its website a streamlined process for receiving complaints on BBB sales practices, and will implement procedures for [...]
The Honolulu office of the BBB has responded to the ABC News 20/20 report. “From a standpoint of Hawaii’s BBB, none of that is going on here. I can honestly say that we have processes in place to make sure in fact that we do business ethically," said Dwight Kealoha, CEO of Hawaii’s Better Business [...]
After watching the ABC News story, I submitted the following request (below) to the BBB on their website. In fairness, the reviews of the business are to be found on the BBB website. An ethical issue here is that a casual visitor is unlikely to see that the “F” rating is a result of not [...]
Ethical Marketing. There’s an old story about a salesman who explained it this way. “When you sell in a new village, the people judge you by your suit. But, when you sell in your own village, people judge you by your reputation.” In 2010, marketers have a relatively new problem to deal with. There is [...]
March 25, 2010 — © 2010 Right Results Consulting LLC A few days ago I was trying to discover why the competition is beating my client off the first page of Google rankings. A trusted friend of mine recently remarked that she doesn’t use many SEO tools anymore because it just isn’t necessary. What she [...]
COPR 2010 Right Results Consulting LLC — A friend of mine recently posted about his personal attempts to make money online. It kills me to realize that he is being taken advantage of. The building of “Micro Niche” websites is the buzz among early adopters of internet marketing tools. The bottom line is this. If [...]
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was a world of ethical markets, and it was a world of unethical markets. Pardon the plagiarism. p023mnr It is my perception that all markets fall into a continuum between [...]
In this series, I explain how I successfully avoid being ripped off on the Internet. This article explains how I evaluate SEO tools and includes practical ideas on developing your own business opportunity evaluation style, a critical skill in the new global economy. SEO tools are a broad set of very different software and training [...]
The eye-catching use of a “Money Back Guarentee” is a trend that I’ve seen in online advertizing of Internet Marketing products. However appealing, this guarentee may be only as good as the word of the seller. And, the word of the seller is just fine when the seller is a well known brand name. The [...]
I read offers of new internet marketing opportunities on a daily basis. Right now, I’m on the mailing list of about 30 internet marketers. I received one the other day which seemed like investing some time on. So, without mentioning any names, here is the pitch. The offer is for information on how to [...]
I do a lot of keyword research for my Internet marketing business, and I ran into something last week which I find disturbing. It seems that the keyword “Ethical Marketing” has virtually no Adwords Traffic associated with it. In keyword research, Adwords Traffic is an estimate of daily clicks on the #1 Ad Result. [...]
First reported by CNET back in 2000, the AT&T company violated its own spam policy a second time yesterday. Matt RichTEL reported in the New York Times that AT&T, stock symbol T (for TELephone), violated its own spam policy yet again and SPAMed its wireless customers with a text ad. I’m guessing that AT&T management may be rounding up the [...]
My theory is that somewhere back in Madoff’s lineage was a con man of great skill. Please understand that this is pure speculation on my part. Look, this guy’s last name was Mad[e]off, as in “Bernie made off with our money”. Somewhere back in this guy’s ancestry, his father, his grandfather, or perhaps his great grandfather, [...]
My father used to say that “you can’t cheat an honest man”. I’m not sure of the origin of this, but I do think it false, mainly because in my mind honesty and ethical behavior are the same thing. Is it possible to be ethical and of average intelligence at the same time? I think [...]
