Ethical Marketing

March 25, 2010 — © 2010 Right Results Consulting LLC
A few days ago I was trying to discover why the competition is beating my client off the first page of Google rankings. A trusted friend of mine recently remarked that she doesn’t use many SEO tools anymore because it just isn’t necessary. What she says [...]

COPR 2010 Right Results Consulting LLC — A friend of mine recently posted about his personal attempts to make money online. It kills me to realize that he is being taken advantage of. The building of “Micro Niche” websites is the buzz among early adopters of internet marketing tools. The bottom line is [...]

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was a world of ethical markets, and it was a world of unethical markets. Pardon the plagiarism. p023mnr
It is my perception that all markets fall into a continuum between [...]

In this series, I explain how I successfully avoid being ripped off on the Internet. This article explains how I evaluate SEO tools and includes practical ideas on developing your own business opportunity evaluation style, a critical skill in the new global economy. SEO tools are a broad set of very different software and training [...]

The eye-catching use of a “Money Back Guarentee” is a trend that I’ve seen in online advertizing of Internet Marketing products.  However appealing, this guarentee may be only as good as the word of the seller.  And, the word of the seller is just fine when the seller is a well known brand name. The [...]

 
I read offers of new internet marketing opportunities on a daily basis. Right now, I’m on the mailing list of about 30 internet marketers. I received one the other day which seemed like investing some time on. So, without mentioning any names, here is the pitch.
The offer is for information on how to set up [...]

 
I do a lot of keyword research for my Internet marketing business, and I ran into something last week which I find disturbing.  It seems that the keyword “Ethical Marketing” has virtually no Adwords Traffic associated with it.  In keyword research, Adwords Traffic is an estimate of daily clicks on the #1 Ad Result.  Now, [...]

First reported by CNET back in 2000, the AT&T company violated its own spam policy a second time yesterday. Matt RichTEL reported in the New York Times that AT&T, stock symbol T (for TELephone), violated its own spam policy yet again and SPAMed its wireless customers with a text ad. I’m guessing that AT&T management may be rounding up the [...]

My theory is that somewhere back in Madoff’s lineage was a con man of great skill. Please understand that this is pure speculation on my part. Look, this guy’s last name was Mad[e]off, as in “Bernie made off with our money”.  Somewhere back in this guy’s ancestry, his father, his grandfather, or [...]

My father used to say that “you can’t cheat an honest man”. I’m not sure of the origin of this, but I do think it false, mainly because in my mind honesty and ethical behavior are the same thing. Is it possible to be ethical and of average intelligence [...]