16
Dec

Ethical Marketing to Children, the U.S. Congress Wants Your Input

Want to help change a law? The US government is asking for comments to Children’s Online Privacy Protection Rule (COPPA) so that it can make revisions. COPPA requires operators of all online services or websites for children under 13 (or those who have knowledge that they are collecting personal info from children under 13) to obtain verifiable consent from parents before collecting, using or disclosing children’s personal information. The FTC wants to update the definition of “personal information” to include geolocation information as well as tracking cookies and similar persistent identifiers. A large number of popular online services today seek geolocation data from their users -Facebook, Twitter and Foursquare are some that come to mind — and tracking cookies are today a very common means of tracking users’ online behavior. The commission also proposes a different definition of “collection” of data, which would allow children to participate in interactive communities without parental consent as long as the operators of those communities “take reasonable measures to delete all or virtually all children’s personal information before it is made public.” The changes to COPPA are extensive. [We] find it refreshing that the government is asking for input on a law that will have a big impact on the internet. The government should extend their solicitation for changes to a law for every law on the books.

Originally published by the Web Leads Support Team at

Web Leads, Inc 5850 Canoga Ave. #308 Woodland Hills, CA 91367 888-740-1071 ext. 85 webleadsinc.com

More Information HERE
http://ftc.gov/opa/2011/09/coppa.shtm

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