Ethical Marketing™, Because That Is Where the Money Is

© 2010 Right Results Consulting LLC

Hi Jacob,

I have not watched your video, but I believe I know what is in it. And, I also believe that you are correct about it, on a basic level. I’ve been thinking about how to do this for weeks now. It’s a great idea and I’d love to know how to do it. The single only reason that I haven’t offered you $97 for what your partner is willing to teach about it, is simply that I don’t know that I can trust you 100%. I have to know whether or not I can trust you because I will simply not execute a business transaction with a person that I don’t trust 100%. The only thing that you can offer me to close this deal is the honest answer to the question I already asked. The moment that I confirm your answer as the truth, I’ll be removing my credit card from my wallet. Jacob, this is all A LOT easier than you insist on making it. By only appealing to my emotional side, you will never succeed. I understand that this is how most people make business decisions, but it is behavior not in their best interest. The folks with the REAL money in this world, the 1%, make business decisions based on thought activity on their logical side. Hence, the “MC” strategy works on 99% of people, but they don’t have most of the money. When asked why he robbed banks, an infamous bank robber said, “Because that is where the money is.”

Charles KnNell for Ethical Marketing™
© 2010 Right Results Consulting LLC

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