The BBB Answers Allegations of Unethical Marketing from ABC News 20/20 – Ethical Marketing – Internet Marketing

The Council of Better Business Bureaus, Inc. has responded to the ABC News 20/20 report, which was critical of alleged unethical marketing practices in place at one local Better Business Bureau.

Immediately, [the] BBB will make available on its website a streamlined process for receiving complaints on BBB sales practices, and will implement procedures for investigating each complaint.

Read their press release "BBB Takes Action".

Each local BBB organization does their own marketing, sharing a national database.

Currently, there is a story circulating in cyberspace that the Council of Better Business Bureaus, Inc is a public charity, and that the so called "annual fees" they solicit from businesses are really charitible donations. The reasoning is that these "donations" go to fund their programs; Click Here to see the BBB programs list. What "for profit" business do you know of that would create a list of programs like this?

I’m Charles KnNell™ for "Ethical Marketing"

Copyright 2010 Right Results Consulting LLC

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