28
Jan

A Tale of Two Markets — in 59 seconds — @Charles_KnNell

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was a world of ethical markets, and it was a world of unethical markets. Pardon the plagiarism. p023mnr

It is my perception that all markets fall into a continuum between the two poles of ethical marketing and unethical marketing. Certain markets are very ethical, for example, the market for “Christianity”. There are also unethical markets, for example, the market for “Search Engine Optimization”. As one might expect, the behavior and expectations of participants in these two diametrically opposed market types are very different. In an ethical market, prospects do not expect to be tricked. In an unethical market, they do expect trickery. In an ethical market, prospects do not expect that the first contact attempt with them will likely be a falsehood. In an unethical market, they accept first contact lies as part of the landscape of the market. Prospects in an unethical market believe that they are smarter than the marketers, and so they accept trickery and lies as part of doing business as usual. Of course, there is probably no perfect ethical market or unethical one, but every market is somewhere on the continuum between being ethical and being unethical.

with apologies to Charles Dickens,
@Charles_KnNell — Copyright 2009 Right Results Consulting LLC

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