Avoid the Ripoff – How to judge if a seller is trustworthy.

The eye-catching use of a “Money Back Guarentee” is a trend that I’ve seen in online advertizing of Internet Marketing products.  However appealing, this guarentee may be only as good as the word of the seller.  And, the word of the seller is just fine when the seller is a well known brand name. The Internet Marketing Tools product space is in a constant state of change, and it’s rare for buyers to recognize a trustworthy brand.  Change, it seems, is the only constant in this product space.

There are several good ways to judge a seller’s money back guarentee. But, my opinion is that unless the guarentee is a “no questions asked” policy, it isn’t worth much in the case of an electronically delivered information product. In case you are not familiar with fine points of online buying, this means any product which has no trackable physical delivery. There are MANY fine vendors of these kinds of products, and they always give this level of guarentee quality. But, then there are the many others who are not vendors of quality and who also use P*ypal. P*ypal has a very practical approach to the problem of returns of non-tangible products, but, unfortunately it seems to favor the thieves, con men, and scam artists.

Suppose you buy an eBook thru P*ypal. You have a look at it, and you feel that the seller made false claims about it. For example, the seller told you that if you buy his product you can earn an average of $20 per day using it, and he proves that this is possible in his sales pitch. Therefore, you want to obtain a refund. Since the product was downloaded to your computer, when the seller processes your refund, you still have the book. So, after you jump thru hoops with P*ypal using their “dispute” process, you give up and escalate your dispute into a claim. Sorry, but all claims of this type, electronically delivered information products, eBook downloads, software downloads, music downloads, etc. are automatically decided in favor of the seller.

It’s true that P*ypal monitors the number of disputes that a seller’s customers have submitted, and the vendor can be banned for a high a number of disputes. However, this is of little comfort to you because you do not get your refund. As a buyer, you should read the terms of sale that the payment processor publishes. If you don’t understand something, most payment processors are very happy to clarify their written policies. P*ypal is certainly very responsible about this. But interestingly enough, I had to speak to their claims department in order to learn their current policy for non-tangible product claims resolutions. It didn’t seem to be present in their online written terms and conditions, but actually that is understandable. Putting that into writing just helps the thieves. Also, I want to explain why I’m not spelling out P*ypal.  It is because it’s fine with me if the bad guys don’t read this article. I already know that very few search for ethical marketing.

Charles KnNell
Follow me on Twitter @Charles_KnNell

© 2009 Right Results Consulting LLC – Improve my Search Engine Rankings

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