Ethical Marketing

COPR 2010 Right Results Consulting LLC — A friend of mine recently posted about his personal attempts to make money online. It kills me to realize that he is being taken advantage of. The building of “Micro Niche” websites is the buzz among early adopters of internet marketing tools. The bottom line is this. If I had a strategy which could really bring in 6 figures I would implement it myself immediately. I wouldn’t write a book or a training course about it and degrade my chances of making it work.

Charles

What is the most cost effective means to Improve Search Engine Rankings?

Technorati Tags: ethical marketing, internet marketing

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was a world of ethical markets, and it was a world of unethical markets. Pardon the plagiarism. p023mnr

It is my perception that all markets fall into a continuum between the two poles of ethical marketing and unethical marketing. Certain markets are very ethical, for example, the market for “Christianity”. There are also unethical markets, for example, the market for “Search Engine Optimization”. As one might expect, the behavior and expectations of participants in these two diametrically opposed market types are very different. In an ethical market, prospects do not expect to be tricked. In an unethical market, they do expect trickery. In an ethical market, prospects do not expect that the first contact attempt with them will likely be a falsehood. In an unethical market, they accept first contact lies as part of the landscape of the market. Prospects in an unethical market believe that they are smarter than the marketers, and so they accept trickery and lies as part of doing business as usual. Of course, there is probably no perfect ethical market or unethical one, but every market is somewhere on the continuum between being ethical and being unethical.

with apologies to Charles Dickens,
@Charles_KnNell — Copyright 2009 Right Results Consulting LLC

Technorati Tags: ethical marketing

In this series, I explain how I successfully avoid being ripped off on the Internet. This article explains how I evaluate SEO tools and includes practical ideas on developing your own business opportunity evaluation style, a critical skill in the new global economy. SEO tools are a broad set of very different software and training which have the common objective of getting more visitor traffic to a website.

Since October 22, 2007, I have evaluated hundreds of SEO Tools for my own consulting practice, and I’m sharing an interesting gem with you. This was one of my most interesting encounters with one of these tool makers.

The day started out as all days do, breakfast, coffee, and reading email. This day, an ad about generating more Twitter followers caught my attention. I surfed over to the sales page and it looked pretty good. Many people don’t think much of Twitter, mainly because they simply don’t see what’s in it for them. Trust me on this one, this will change. Non-believers can stop reading here. This article is for the one million people who understand that Twitter is a portal into the soul of humanity, revealing what people care about, what interests them, what they might buy. Learning how one can use Twitter more effectively is on the minds of many, many marketers. I made a decision to learn if using this particular tool was in my future.
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Technorati Tags: ethical marketing, internet marketing

The eye-catching use of a “Money Back Guarentee” is a trend that I’ve seen in online advertizing of Internet Marketing products.  However appealing, this guarentee may be only as good as the word of the seller.  And, the word of the seller is just fine when the seller is a well known brand name. The Internet Marketing Tools product space is in a constant state of change, and it’s rare for buyers to recognize a trustworthy brand.  Change, it seems, is the only constant in this product space.

There are several good ways to judge a seller’s money back guarentee. But, my opinion is that unless the guarentee is a “no questions asked” policy, it isn’t worth much in the case of an electronically delivered information product. In case you are not familiar with fine points of online buying, this means any product which has no trackable physical delivery. There are MANY fine vendors of these kinds of products, and they always give this level of guarentee quality. But, then there are the many others who are not vendors of quality and who also use P*ypal. P*ypal has a very practical approach to the problem of returns of non-tangible products, but, unfortunately it seems to favor the thieves, con men, and scam artists.
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Technorati Tags: ethical marketing

Suppose that you just can’t devote enough time and energy to every
day’s training done by the end of every day.  Don’t worry, that’s not
a problem.  Proceed at your own pace!  The ONLY issue is that your
FREE Market Samurai subscription is for 40 days.  After that, you must
pay something every month.  I’m not sure when the WPD FREE
subscription ends.  If you are committed to learning as much as you
can about Internet Marketing, this isn’t a problem.
The important thing here is to complete the 30 days of training.

If it takes you a bit longer, that’s OK !  These are not my words,
their Ed’s.

When you need motivation, just watch the next of Ed’s TV Shows that
you haven’t seen.  His shows are great for watching when you need to
get re-excited about this stuff.

The bottom line is that learning a new field is hard work, but it’s
worth it. Yesterday, someone asked me what I did. I told them that I
was an Internet Marketer and they asked me “Who needs to know about
Internet Marketing?”. I said, “Anyone who needs to market themselves
or a product, that’s all. They are the only ones.”

“You will know that the fad of ‘Internet Marketing’ has passed when we
are all are calling it ‘Marketing’”.

Charles
30DCMarketers

Technorati Tags: 30DC, 30DCMarketers, internet marketing, thirtydaychallenge

Technorati Tags: 30 Day Challenge

I’m a full time Internet Marketer since Oct 22, 2007 when I formed my own company, Right Results Consulting LLC. Last year I watched every video and did every assignment of the “30 Day Challenge”. Ed Dale, Dan Raine, Guru Bob, and Caro are some of the most helpful people that I know. They say that a friend is a person that will help you out and expect nothing in return. These four individuals fit that description and I’m planning to listen to every word that they have to say this year. I followed every free suggestion they published last year and as the “30 Day Challenge” unfolds this year I’ll provide my own insight and experience to this team. See my post at 30DCMarketers Team for the 30 Day Challenge to join this year’s challenge.

Charles,
30DCMarketers Team

Technorati Tags: 30 Day Challenge

I read offers of new internet marketing opportunities on a daily basis. Right now, I’m on the mailing list of about 30 internet marketers. I received one the other day which seemed like investing some time on. So, without mentioning any names, here is the pitch.

The offer is for information on how to set up small websites to be used for affiliate marketing. The pitch is excellent. After you learn the process, you will spend 30 minutes of your own time creating each website which should then generate about $3 per day.  Then, repeat the process until you have 700 websites all doing this same thing, i.e. providing revenue of $2100 per day. This is not bad, not bad at all. I have no doubt that I can create a site in 30 minutes. The real question is, “Is this a legitimate offer?”.  You must understand that, most likely, it is.  But, be careful to buy the “steak” and not the “sizzle”.  $2100 per day is $63,000 per month.  Revenue of $63,000 per month is $756,000 per year!  STOP and THINK. Otherwise, you’ll be buying “sizzle”. This marketer is NOT promising you 3/4 of a million revenue per year, he is only showing you that it’s possible. And, he is right! It is possible. But, look at this offer objectively and from the marketer’s perspective. Why would anyone waste their time creating a course to teach this when they could be doing it? Don’t get me wrong. I do believe that you will likely make money if you follow all of the advice. The real question is “should you?”.  Further, remember that there can be no doubt that the creator of the course believes that there is more money for him in creating and selling this advice than in following the advice.  Remember that specialized knowledge about well known and well studied areas is generally not expensive. Although, certainly there are exceptions, and you have to decide if this is one of those exceptions.  Perhaps you need objective advice, but that is another article.

Before you buy expensive training on affiliate marketing, spend a little time to learn what your objectives are as an affiliate marketer from the purchasers of your service. Read what EBay has been learning about affiliate marketing. Martin-Gill, W. et al of EBay fame, published a white paper on the future of affiliate marketing which you should read.  And, that will also take you 30 minutes. It reports on what EBay has learned about affiliate marketing and what they are likely looking for in affiliate marketers. Trust me on this one, they will be looking to optimize their investment.

One affiliate campaign of mine (which I spent 2 days setting up) has a ROI of over 200%. For weeks now, I’ve done no work to maintain it. I have dozens of affiliate publisher accounts and I personally applied for an affiliate account with EBay. I was rejected and I’ll have to admit that I didn’t understand why until now. You can read this white paper yourself and be fully enlightened. See http://www.semj.org/documents/SEMJ_ebay_vol2.pdf. 

Best Regards,
Charles

Charles P Knell, follow me on twitter: @Charles_KnNell
A.K.A. Chuck Knell, Charles KnNell
http://www.improve-my-search-engine-rankings.com

Copyright 2009 Right Results Consulting LLC
All Rights Reserved

Technorati Tags: affiliate marketing

I do a lot of keyword research for my Internet marketing business, and I ran into something last week which I find disturbing.  It seems that the keyword “Ethical Marketing” has virtually no Adwords Traffic associated with it.  In keyword research, Adwords Traffic is an estimate of daily clicks on the #1 Ad Result.  Now, let me ask you something.  Would you ever buy something from someone who you knew was not acting in an ethical manner?  Of course, you wouldn’t.  Buyers are looking for people to trust.  Buyers are interested in finding the most ethical people to listen to and take advice from.  In business, the folks who prepare marketing materials are marketers.  It just stands to reason that in the long run, an ethical marketer will do better than an unethical one.  So, I strive to be both a marketer and ethical at the same time because I KNOW that this is the marketing material that buyers are looking for.  And yes, buyers can be fooled in the short run. And yes, you can fool some of the people some of the time.  But, in the new global economy powered by the Internet, engaging in unethical marketing practice is no way to run your business.  You just won’t get away with it in the long run.

Charles P Knell, follow me on twitter: @Charles_KnNell
A.K.A. Chuck Knell, Charles KnNell
http://www.improve-my-search-engine-rankings.com

Copyright 2009 Right Results Consulting LLC - All Rights Reserved

Technorati Tags: ethical marketing, internet marketing

First reported by CNET back in 2000, the AT&T company violated its own spam policy a second time yesterday. Matt RichTEL reported in the New York Times that AT&T, stock symbol T (for TELephone), violated its own spam policy yet again and SPAMed its wireless customers with a text ad. I’m guessing that AT&T management may be rounding up the usual suspects. But, it would be better if they just issue a memo to their employees to read their own business policies, in all CAPs this time. Read some of the Twitter tweets here (these display best using IE7).

Charles P Knell, follow me on twitter: @Charles_KnNell
A.K.A. Chuck Knell, Charles KnNell
http://www.improve-my-search-engine-rankings.com

Copyright 2009 Right Results Consulting LLC - All Rights Reserved